When news of Marc Gobé’s passing spread across our global offices earlier this week, we couldn’t help but reflect on his game-changing contributions to the branding industry. We also recalled our own memories of him over the years.
Many of us were connected to Marc during his tenure at Desgrippes Gobé. In 1985 he founded the New York office of this originally French agency. Under his leadership, the firm grew to become one of the top 10 global branding firms.
His groundbreaking approach to design created successful partnerships with brands such as The Limited Express, Abercrombie & Fitch, Bath & Body Works, Coca-Cola, Estée Lauder, Banana Republic, Victoria’s Secret and Godiva, to name a few.
Marc’s visionary thinking always set him ahead of the curve. Over 15 years ago he created and championed the concept of “Emotional Branding,” which today is an industry standard. He boldly communicated the need for brands to understand marketing through people’s eyes and through the depths of “head, heart and gut” emotional connections.
Shortly before Brandimage was established through a merger between Desgrippes Gobé and Laga in 2008, Marc parted ways and founded the think tank Emotional Branding LLC, which promotes the same philosophy.
Marc authored Emotional Branding, a worldwide bestseller that has been translated into 17 languages. He was also a passionate director, filmmaker and a highly sought after speaker and branding consultant.
For those of us who knew Marc personally, he was truly an inspiration. We’re grateful for the lessons he shared with us in our time together and are proud to say his legacy will continue on in our work.
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